How do your users experience your website?
- Is your website good enough?
- Will users return to your website? Why/why not?
- What visual elements attract users' attention?
- What elements work and do not work on your website and what
needs to be improved?
- Interaction and navigation?
- Structure and content?
- Design and layout?
Obtain knowledge of how users experience your website. Do your
users leave your site feeling assisted and happy or frustrated and
disappointed? Understand why.
Briefly About the Method
A usability test with eye tracking is a qualitative
user-friendliness analysis focusing on the user's visual attention
on the site and on the user's clicking behaviour. After each
assignment Paso Research conducts a small interview to identify
good and bad elements and to explain the user's behaviour. At the
end of the test we conduct a more substantial interview with
questions specific to your target group and your website.
Results That Take Your Project One Step Further
The complete data from the usability test is analysed and
communicated to you together with key observations and operational
recommendations.
What do you get?
- Eye tracking results (heat maps) for each test assignment on
key pages
- Mouse-click analysis (where do users click) for each test
assignment on key pages
- Paso Research's evaluation of the results for each individual
assignment as well as an evaluation of the overall result
- Observations and key statements from the respondents
- Presentation of open and closed questions
- Presentation of how the website is rated with regard to
navigation, content, design and overall experience
- Respondent data
- Operational recommendations from Paso Research